
Medicare Advantage agents serve as your guide through the complex world of Medicare Part C plans. They help you compare options, verify your doctors are in-network, check prescription drug coverage, and find plans with the supplemental benefits you need—all at no cost to you.
If you're a senior entering the world of Medicare Advantage (MA) plans for the first time, the number of options available can feel overwhelming. With dozens of plans to choose from—each with different networks, benefits, and costs—knowing where to start and how to make an informed decision can seem impossible.
That's where Medicare Advantage agents come in. In this guide, we'll explain the crucial role agents play in helping you navigate the complexity of Medicare Advantage to find a plan tailored to your unique healthcare needs.
Metric | 2025 | 2026 |
Average MA-PD plans per beneficiary (national) | 34 plans | 32 plans |
All MA plans per beneficiary (national) | 42 plans | 39 plans |
Total MA plans in North Carolina | 175 plans | 175 plans |
NC plan availability by county | 6–60 plans | Varies by county |
Average NC MA premium | $17.17/month | $12.86/month |
$0 premium plans available | All NC counties | All NC counties |
Average insurers per beneficiary | 8 firms | 8 firms |
Total MA enrollment (national) | 34+ million | Projected growth |
Source: KFF Medicare Advantage Spotlight (2025-2026), CMS Landscape Files, NerdWallet NC analysis
The Medicare Advantage market is highly competitive, making it challenging to distinguish among plans. In 2025, the average Medicare beneficiary has access to 34 Medicare Advantage prescription drug plans (MA-PDs), with some areas offering 50 or more options. In North Carolina, there are 175 Medicare Advantage plans available statewide, with plan availability ranging from 6 to 60 plans by county.
For 2026, the number of plans nationwide is declining slightly, with the average beneficiary having 32 MA-PD options—still more than double the number available in 2010. Despite this modest decrease, the market remains robust, with over 99% of Medicare beneficiaries having access to Medicare Advantage plans and 97% having access to 10 or more options.
Given this volume and variety, how can you effectively choose the right plan for your needs?
The complexity of the U.S. health insurance system can leave many seniors struggling to understand which plan is right for them—especially without the right help. Add to this the confusion around how Medicare Parts A, B, C, and D all work together, and it's unrealistic to expect anyone to compare dozens of MA plans and find the optimal choice on their own.
Each plan varies in critical ways:
Provider networks: Which doctors, specialists, and hospitals are covered
Prescription drug coverage: Formularies, tiers, and pharmacy networks differ significantly
Out-of-pocket costs: Premiums, deductibles, copays, coinsurance, and out-of-pocket maximums vary
Supplemental benefits: Dental, vision, hearing, fitness, transportation, OTC allowances, and more
Prior authorization requirements: 99% of enrollees are in plans requiring prior authorization for some services
Star ratings: Quality ratings from 1-5 stars based on member satisfaction and care quality
That's where an experienced Medicare agent can help.
At Health Plans of NC, our knowledgeable agents act as educators more than salespeople. We take the time to get to know each of our clients and explain the intricacies of how Medicare Advantage plans work.
Our objective is to help you choose the right product—one that best aligns with your unique healthcare needs and fits your budget. While we receive commissions from insurers, we emphasize helping you choose the best plan for your situation rather than selling products. We pride ourselves on being customer-focused and building trust, which is why our clients refer their friends and family.
Let's see an example of how a Health Plans of NC agent can help:
Jackie calls our agents because she's unsure where to start when selecting a Medicare Advantage plan. She's interested in finding a plan tailored to her specific needs.
Step 1 - Prescription Drug Coverage: Jackie takes prescription medications regularly. Our agent cross-checks whether her specific drugs are covered under each plan's formulary and at what tier (which affects her copays).
Step 2 - Doctor and Network Review: Because Jackie wants to maintain her relationship with her primary care doctor, our agent examines each plan's provider network and removes any plans that don't include her doctor.
Step 3 - Budget Considerations: Jackie is on a fixed income. Our agent identifies $ 0-premium plans that meet her budget. In North Carolina, all Medicare beneficiaries have access to at least one $0-premium plan.
Step 4 - Network Flexibility: Jackie frequently visits family in other states. Our agent considers PPO options that offer out-of-network coverage and narrows the choice to plans that provide flexibility when she travels.
Step 5 - Quality and Extra Benefits: Our agent assesses Part B premium givebacks (32% of enrollees receive these in 2025), plan Star Ratings, and supplemental benefits. Because Jackie experiences back pain and is interested in alternative treatments, our agent identifies plans offering acupuncture coverage.
Result: From 175 statewide options, our agent helps Jackie narrow her choice to two plans that meet all her criteria—giving her a clear, informed decision.
One of the key advantages of Medicare Advantage over Original Medicare is access to supplemental benefits. Here's what's commonly available:
Supplemental Benefit | % of Plans (2025) | % of Plans (2026) |
Vision (eye exams/glasses) | 97%+ | 99% |
Dental care | 97%+ | 98% |
Hearing (exams/aids) | 97%+ | 98% |
Fitness benefit | 94% | Stable |
Over-the-counter (OTC) allowance | 73% | 66% |
Meal benefits | 65% | 57% |
Remote access/telehealth | 53% | 48% |
Transportation | 30% | 24% |
Acupuncture | 32% | Increasing |
Part B premium giveback | 32% of enrollees | Varies |
Note: Some benefits like OTC allowances, meals, and transportation are declining in 2026 due to regulatory and cost pressures on plans. An agent can help you find plans that still offer the benefits most important to you.
The role of an agent in narrowing down personalized recommendations underscores the value of seeking professional advice. By understanding your needs and goals, our team can:
Educate you about the various options available
Help you understand the differences between HMO, PPO, and other plan types
Verify your doctors and hospitals are in-network
Check that your prescriptions are covered at an affordable tier
Compare out-of-pocket maximums, premiums, and cost-sharing
Identify plans with the supplemental benefits you value most
Review Star Ratings to ensure plan quality
Help you make an informed decision tailored to your specific needs
We cut through the overwhelming landscape of options, so you don't have to navigate it alone.
If you're currently enrolled in a Medicare Advantage plan, be aware of significant changes coming in 2026:
Plan terminations increasing: About 2.6 million enrollees (13% of MA-PD members) are in plans terminated for 2026, up from 1.3 million in 2025
Major insurers exiting markets: UnitedHealthcare is exiting 225 counties, and Humana is exiting 198 counties for 2026
Some benefits are decreasing: OTC allowances, meal benefits, and transportation are declining in availability
Out-of-pocket limits rising: The national median MOOP increased from $5,400 in 2025 to $5,900 in 2026 (+9.3%)
Good news: The $2,000 cap on Part D prescription drug costs (introduced in 2025) continues, protecting you from catastrophic drug expenses.
Annual Enrollment Period (AEP): October 15 – December 7 each year. Make changes or enroll for coverage starting January 1.
Medicare Advantage Open Enrollment Period (OEP): January 1 – March 31. Switch MA plans or return to Original Medicare (one change only).
Initial Enrollment Period (IEP): 7-month window around your 65th birthday (3 months before, birthday month, 3 months after).
Special Enrollment Periods (SEPs): Available for qualifying events like moving, losing coverage, or qualifying for certain programs.
Contact us today if you're ready to chat with one of our experienced, locally-based Medicare agents. Our team can answer your questions, compare plans available in your North Carolina county, and recommend coverage that suits your lifestyle, health needs, and budget.
We represent multiple carriers, including Blue Cross NC, UnitedHealthcare, Humana, Aetna, Alignment Health, Devoted Health, and other leading Medicare Advantage providers in North Carolina.
Serving Charlotte, Raleigh, Greensboro, Durham, and all 100 North Carolina counties.

